Sound the trumpets and gather the crowds, this weekend I did something BIG! After months of research and avoiding implementation altogether, I finally picked a niche for my freelance writing business. I hear you all cheering out there, and some of you diverting your eyes because you’re doing the same thing I did. Guess what happened when I finally committed? I. DIDN’T. DIE. Imagine that my friends.
Picking a niche for your business, whether you are focusing on writing, building a profitable blog, or working in the SMM world is a huge step that will do nothing but help you grow.
“But Marina, won’t that limit my customer base?” I hear you over there, and I was in the same seat for way too long! That’s the FOMO (fear of missing out) talking. Don’t let it get into your head! In fact, let’s talk shop for a minute and I guarantee by the end, you will be itching to choose your niche and begin working on it too!
How to Choose Your Niche
This is a daunting task, I know because I avoided it for longer than I should have. There is a real FOMO that surrounds announcing to prospective clients that you are an expert in ONE. SINGLE. FIELD. You’re not crazy for stressing over it, but don’t allow that to be an excuse to just never choose. You can do it!
Focus on these two things when choosing a niche:
- A field you are an expert (or at least knowledgeable) in. This doesn’t mean you need to be formally schooled. You can teach yourself almost anything, my friends. I’m beyond passionate about preaching that. There are so many great ways to educate yourself online. Take courses on LinkedIn, Udemy, or Coursea. Google the hell out of everything. Sign yourself up for tutorials or training courses that are related to your niche.
- Make sure it’s something you like. This is huge. I’ve read so many posts that instruct people to go for where the money is. Here’s the thing, if you are GOOD and you are passionate, you will make money. There is a niche for EVERYTHING out there. Today I came across a site dedicated to different kinds of artificial turf. It’s apparently a pretty competitive field. Pick a niche that houses your passion and that you don’t mind working in every single day. Make yourself a master of that niche. The money will come if you work for it, and you won’t have had to sacrifice yourself to get it.
Passion + Expertise = Niche!
Why you need to overcome niche FOMO
Picking a niche is essential to growing your client base and establishing you as a someone who is treating this as a business instead of just a hobby. Plus, it makes it easier for potential clients to find you! There is nothing better than the feeling of not having to rely on cold emails and searches, but knowing that people will approach you. You’re a bad ass, you are overflowing talent, and you should be searched out. Defining your niche makes it easier for this to happen. Let’s talk examples:
John Doe wants some content written for his affiliate marketing website. He hops on LinkedIn to browse. Which description do you think he chooses?
- Freelance writer
2. Freelance content writer
3. Freelance affiliate marketing content writer
Pretty much a no-brainer! John is going to pick the freelance writer that has a concentrate on affiliate marketing content. It’s exactly what he needs and he knows you know your stuff.
Clients are hiring you to help them in their field, they want that to be your focus as well!
Picking a nice will not stop you from getting jobs! It will narrow the search field and make you more appealing to higher paying clients! Since narrowing my niche on LinkedIn my page views are up over 90%. In a few days. That’s not a loss in my book!
Get it? I knew you would!
So, my challenge for you today is narrow it down and choose a niche. It’s not like you can’t change it if it doesn’t end up being your cup of tea! Just do it! Commit to something and start marketing it! Cool? Cool!
Make sure to comment below and let us know what niche you chose and how it’s changing the game! We can’t wait to hear!